Главная страница » Публикации » 2012 » #12 (24) » The specifics of the Russian market of confectionery: subject-object certainty

The specifics of the Russian market of confectionery: subject-object certainty

Agricultural, Environmental and Ecological Economics

Авторы

Царенко Елена Сергеевна
аспирант кафедры маркетинга и коммуникаций в бизнесе
Россия, Южный федеральный университет
carenko.071@mail.ru

Аннотация

This article describes a study of the Russian confectionery market. Determining the specificity of the market in Russia, identified and examined the components of this market with the help of subject - object orientation. As well as the actuality of considering new approaches to promote sales of confectionery products.

Ключевые слова

confectionery market, object, subject, market segmentation, production, consumption, competition.

Рекомендуемая ссылка

Царенко Елена Сергеевна. The specifics of the Russian market of confectionery: subject-object certainty // Современные технологии управления. ISSN 2226-9339. — #12 (24). Номер статьи: 2416. Дата публикации: 08.12.2012. Режим доступа: https://sovman.ru/en/article/2416/

Authors

Tsarenko Elena
graduate student of marketing and communications in business
Russia, Southern Federal University
carenko.071@mail.ru
Царенко Елена Сергеевна
аспирант кафедры маркетинга и коммуникаций в бизнесе
Россия, Южный федеральный университет

Abstract

Keywords

Suggested citation

Tsarenko Elena, Царенко Елена Сергеевна. // Modern Management Technology. ISSN 2226-9339. — #12 (24). Art. #  2416. Date issued: 08.12.2012. Available at: https://sovman.ru/en/article/2416/

Print Friendly, PDF & Email
Оправить мне на email статью

Читайте также

Creation of innovative breeding material for sustainable grain production of soft wheat
Problems of regulating the turnover of agricultural land
Theoretical and methodological aspects of assessing the possibilities of exporting agricultural products on the basis of a systematic approach to society
On the issue of improving the quality of products of the processing meat industry
Digitalization as a key factor in the development of rural areas and agriculture

Библиографический список

  1. Poiasnitelnaia zapiska k proektu Federalnogo zakona «O tekhnicheskom reglamente na konditerskuiu produktciiu»
  2. Anurin V., Muromkin I., Evtushenko E. Marketingovye issledovaniia potrebitelskogo rynka. – SPb.: Piter, 2004. – S.65
  3. Promyshlennost Rossii.2010. Stat.sb. – Rosstat. – M., 2010. – S.199
  4. Kireeva N.V. Subektno-obektnye otnosheniia v ekonomicheskom analize // Ekonomicheskii analiz: teoriia i praktika. –  2007. – № 8
  5. Kochetov V.V. Analiz proizvodstva konditerskikh izdelii v Rossii i Krasnodarskom krae //
  6. Osadchuk M.S. Organizatcionno-ekonomicheskie instrumenty regulirovaniia deiatelnosti predpriiatii konditerskoi promyshlennosti v usloviiakh innovatcionnogo razvitiia // Avtoref.na soisk.uch.st.k.e.n. – Krasnodar, 2010. – S.10
  7. Promyshlennost Rossii.2010. Stat.sb. – Rosstat. – M., 2010. – S.200-202
  8. Rossiiskii rynok konditerskikh izdelii: itogi i prognozy // Khlebopekarnoe proizvodstvo. – 2011. – №3. – S.14;
  9. Rynok konditerskikh izdelii. Tekushchaia situatciia i prognoz. Otchet Intesco Research Group. – M., 2011.
  10. Rynok konditerskikh izdelii Volgograda. Analiticheskaia spravka po rezultatam issledovaniia «Volgogradskii omnibus». – Volgograd, 2008. – S.20-35
  11. Khikmatullina L. Buket iz konfet // RUSSIAN FOOD & DRINKS MARKET. – 2012. – №1;
  12. Iashin Iu. Rossiiskii rynok konditerskikh izdelii: itogi i prognozy // Khlebopekarnoe proizvodstvo. – 2011. – №3. – S.15
  13. Iashin Iu. A my zdes pliushkami baluemsia // RUSSIAN FOOD & DRINKS MARKET. – 2011. – №1.
  14. Demnko O. Konditeram ne sladko // Investitcii. Kommersant. – 2012. – aprel. – S.10
  15. Desiat trendov razvitiia konditerskogo rynka v 2012 godu // Rossiiskii produktovyi portal. – Rezhim dostupa: http://foodmarkets.ru/articles
  16. Obzor rynka sakharistykh konditerskikh izdelii. – Rezhim dostupa: http://www.all-market.info/2011-06-29-20-10-39/37-2011-07-20-18-18-47
  17. Proizvodstvo muchnykh konditerskikh izdelii snizilos na 1,1% // RBK. Issledovaniia rynkov. – Rezhim dostupa: http://marketing.rbc.ru/news_research/02/12/2011/562949982193038.shtml
  18. Iashin Iu. Berega iz shokolada, gory iz pecheniia…Obzor rossiiskogo rynka konditerskikh izdelii // Rezhim dostupa: www.foodmarket.spb.ru