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The specifics of the Russian market of confectionery: subject-object certainty

Agricultural, Environmental and Ecological Economics

Авторы

Царенко Елена Сергеевна
аспирант кафедры маркетинга и коммуникаций в бизнесе
Россия, Южный федеральный университет
carenko.071@mail.ru

Аннотация

This article describes a study of the Russian confectionery market. Determining the specificity of the market in Russia, identified and examined the components of this market with the help of subject - object orientation. As well as the actuality of considering new approaches to promote sales of confectionery products.

Ключевые слова

confectionery market, object, subject, market segmentation, production, consumption, competition.

Рекомендуемая ссылка

Царенко Елена Сергеевна. The specifics of the Russian market of confectionery: subject-object certainty // Современные технологии управления. ISSN 2226-9339. — #12 (24). Номер статьи: 2416. Дата публикации: 08.12.2012. Режим доступа: https://sovman.ru/en/article/2416/

Authors

Tsarenko Elena
graduate student of marketing and communications in business
Russia, Southern Federal University
carenko.071@mail.ru

Abstract

Keywords

Suggested citation

Tsarenko Elena. // Modern Management Technology. ISSN 2226-9339. — #12 (24). Art. #  2416. Date issued: 08.12.2012. Available at: https://sovman.ru/en/article/2416/

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