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The specifics of the Russian market of confectionery: subject-object certainty

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graduate student of marketing and communications in business
Russia, Southern Federal University
[email protected]

Abstract

This article describes a study of the Russian confectionery market. Determining the specificity of the market in Russia, identified and examined the components of this market with the help of subject - object orientation. As well as the actuality of considering new approaches to promote sales of confectionery products.

Keywords

confectionery market, object, subject, market segmentation, production, consumption, competition.

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Tsarenko Elena
The specifics of the Russian market of confectionery: subject-object certainty// Modern Management Technology. ISSN 2226-9339. – #12 (24). Art. # 2416. Date issued: . Available at: https://sovman.ru/en/article/2416/

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