The specifics of the Russian market of confectionery: subject-object certainty
graduate student of marketing and communications in business
Russia, Southern Federal University
This article describes a study of the Russian confectionery market. Determining the specificity of the market in Russia, identified and examined the components of this market with the help of subject - object orientation. As well as the actuality of considering new approaches to promote sales of confectionery products.
confectionery market, object, subject, market segmentation, production, consumption, competition.
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