Sidorovskaja Tat'jana Viktorovna
PhD, Associate Professor, Department of Marketing and Entrepreneurship
Russia, M.V. Lomonosov Nothern (Arctic) Federal University
Miteneva Natal'ja Viktorovna
Russian Agency for Tourism and International Cooperation Arkhangelsk region
The article focuses on the main economic and social problems of rural areas in the Arkhangelsk region and possibilities of their balanced development through the rural tourism evolution, which is currently in its infancy. The authors investigate the recourse potential for elaboration and promotion the complex tour product in rural territory, reveal the existing problems and offer their solutions.
sustainable development, rural territories, rural tourism, guest house, folk arts, brand of the territory.
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